Reading Festival 2012

"I think that more than writing and music, my greatest talent is that I have an instinctive knack of self-image propagation. I was very good at manipulating publicity with a few little phrases like ‘erotic politicians’. Having grown up with TV and mass magazines, I knew instinctively what people would catch on to, so I dropped those little jewels here and there, seemingly very innocently; of course, I was just calling signals."